Low-Proof Conversations Around A Dry Subject

See what we did there with the title…

But in all seriousness, this one was a blast.

We sat down not just to talk bourbon—but to talk about bourbon. The past. The future. The legends. The missteps. The personalities. The volatility of today’s market and what it all means for the people actually living inside the industry.

Terry and Joe go deep—history, current headlines, industry shifts, and where the brown water world may be headed next. For a hot second, Charlie jumps in to stir the pot (pun absolutely intended), adding just enough fuel to keep things interesting before slipping back into the shadows.

This episode is part conversation, part commentary, part satire… and fully an experiment. No scripts. No guardrails. Just honest takes, sharp humor, and a genuine love for the craft.

If you care about bourbon culture—not just what’s in the glass, but what’s happening behind the barrel—this one’s for you.

Pour something neat and press play.